Cornerhouse

Part of Keynotes & Talks

Overview

When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company?

Internationally recognised business thinker, author and speaker Alf Rehn argues that organisations’ effort to develop a culture of creative thinking have turned creativity into an uncreative, pale imitation of itself.

In Dangerous Ideas, Alf Rehn makes a case for individuals and organisations to “shock themselves into change” by stepping out of their comfort zone:

“I’ve worked all over the globe on issues of creativity and innovation, trying to coax people out of too comfortable and traditional views. Now, Manchester is known as a creative city, and Cornerhouse is justly famous as a creative hub and a hothouse of ideas, and I look forward to raising these issues in this context.

What I believe is that while the discussion on the creative economy is one of the more important ones for our age, we must do a lot more than merely treating creativity as some cute and fuzzy set of pleasant ideas that can be easily integrated into existing structures. Instead, I feel we need to re-discover creativity as a radical force – one which may well evoke feelings of danger and the unseemly rather than having people lazily nodding along.

In other words, creativity as grime and punk rather than muzak, and what better place to bring this out than Cornerhouse?”

About Alf Rehn >>

The event will be streamed live to Watershed (Bristol) and Showroom Workstation (Sheffield).

Tweet using #RehnMCR to get involved in the debate before, during and after the event